Senior Account Director
Laura Liebeck, a Senior Account Director of Grand Communications, brings her valuable expertise, award-winning reporting talent and extensive collection of industry contacts to the team. Leveraging her considerable relationships and regularly honing many others with top trade, consumer and business media nationwide, Liebeck helps effectively secure consistent, strategic and widespread press attention for the firm’s clients.
Since joining the firm in April 2002, Liebeck has helped lead a wide range of publicity initiatives that have resulted in meter-moving exposure for clients such as XM Satellite Radio and Coby Electronics in the consumer electronics field; Amazon’s CreateSpace and Kindle Direct Publishing in the publishing space; Hi-5, Babar, Teletubbies and Daniel Tiger’s Neighborhood in the children’s entertainment and licensing arenas; and Ravensburger, Crayola, Wooky Entertainment and Jay at Play in toys and consumer products, to name just some.
A professional business journalist for more than two decades, Liebeck is a recipient of the 2000 Jesse H. Neal National Business Journalism Award, which she earned while leading the editorial team of License! magazine as the publication’s Executive Editor. Published by Advanstar Communications, License! broke new ground in pop culture and licensing industry reporting. At this #1 trade of the licensing industry, Liebeck managed the editorial team, led the coverage of toys, food and juvenile products, and spoke on American retailing, merchandising and branding both in the U.S. and abroad. Before joining License! in June 1999, Liebeck spent nearly 15 years with Lebhar-Friedman, serving in several positions, most notably as News Editor for Discount StoreNews and Editor for Supercenter and Club Business.
Prior to her tenure at Lebhar-Friedman, Liebeck was Business Editor for four weekly newspapers in the Atlanta-based Marietta Daily Journal/Neighbor Newspapers chain. Liebeck holds a B.A. in Broadcast Journalism from The American University in Washington, D.C.