Jescenia Hasan supports the agency and its clients by assisting in the management and growth of social media accounts, facilitating influencer relations, and securing press coverage in national parenting outlets and beyond.
Hasan works alongside Grand Communications’ senior publicists on managing the official social media pages for brands such as Fred Rogers Productions’ Daniel Tiger’s Neighborhood, Donkey Hodie, Alma’s Way, and more. With a keen eye for engaging content, she creates monthly social media calendars that effectively connect with and captivate the target audiences for each brand. She also provides on-site support to clients at influencer and press events, most recently at the National Puerto Rican Day Parade for Alma’s Way.
Hasan also assists in capturing and reporting on the press coverage and social media engagement the firm drives for its clients as well as spearheading administrative tasks to support the overall team.
Hasan holds a B.A. in Public Relations from St. John’s University in New York City.