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Everything We Need to Know We Learned from Mister Rogers

As a New York City publicist who specializes in on-screen entertainment for kids, I’ve worked with some of the most popular and successful shows in the children’s TV playground for decades. Though my experiences working with the different kids’ brands my team and I have represented are unique and each one is a gem in its own right, I found that promoting Fred Rogers and the 50th anniversary of his Mister Rogers’ Neighborhood this year to be a labor of love. It helped give me a spring in my step on my morning commute. It was a good feeling. A very good feeling.…

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Five Musts for Making ‘Magic’ on Social Media

Whether it's for a $1 billion+ preschool brand, a top-rated TV series or a thriving toy, tech or consumer products company, following these basic guidelines will help you build and maintain an active and engaging social media presence that makes people want to follow you. By taking some time upfront to consider and serve up content that best resonates with the audiences you're most looking to reach, you can grow the fan base for your property or company, meaningfully and exponentially, each day – just like magic! Mind the time – To maximize the number of eyeballs seeing and engaging…

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