Senior Account Executive
Gabrielle Torello, a Senior Account Executive of Grand Communications, specializes in children’s television, documentaries, DVD and event public relations. In addition, she helps develop and execute publicity campaigns for the agency’s education and nonprofit clients. A key member of the Grand Communications team since 2004, Torello has collaborated on the launch of top-rated PBS KIDS series for preschoolers, including Daniel Tiger’s Neighborhood and Super WHY, as well as PBS KIDS GO!’s SciGirls, Wild Kratts and George of the Jungle for the school-age set; garnered visibility for Anchor Bay Entertainment’s DVD titles for children and families such as Chuggington, Wow! Wow! Wubbzy! and “The Dog Who Saved…” feature film series; and much more.
Prior to joining Grand Communications, Torello served as Vice President of a SoHo-based public relations agency, where she spearheaded the firm’s TV programming and education PR areas. In this position, she successfully directed and implemented a variety of media campaigns for Scholastic Entertainment’s award-winning slate of television properties.
Torello was responsible for publicity for Clifford the Big Red Dog (garnering more than 50 TV book covers at the show’s premiere), I Spy, Scholastic’s The Magic School Bus, Dear America and Royal Diaries. In addition, she handled television and licensing press for CINAR’s Zoboomafoo and Caillou. Additional projects, which Torello supervised, included Jane Goodall’s Wild Chimpanzees, an IMAX film produced by The Science Museum of Minnesota, and the launch of National Geographic’s school-based nonfiction literacy program.
Previously, Torello spent eight years in the Corporate Communications department at Scholastic Inc., where she publicized Scholastic’s 27 classroom magazines, the Scholastic Art & Writing Awards and the launch of Scholastic’s The Magic School Bus; as well as creating media events for the company. Immediately upon leaving Scholastic, Torello served as an Account Director at New York based PR firm from 1998-1999, with clients including Parents magazine, Home Office Computing, the Women’s Consumer Network and React magazine, among many other projects.
Torello began her career in publicity at Columbia/Tri-Star Pictures and holds a B.A. in English Literature from Barnard College in New York City.