Rachel Tringali is an Account Coordinator, who assists the Grand Communications team in supporting the agency’s clients and helping to maximize and manage the press attention that the firm continuously garners for them across a broad range of traditional, new and social media.
Tringali works alongside Grand Communications’ senior publicists in helping to develop and execute numerous campaigns – from the Super WHY toy launch and Right On, Read-A-Thon initiative (Out of the Blue) to the Wow! Wow! Wubbzy! Wubb Idol DVD release and launch event (Anchor Bay Entertainment), the Super WHY LIVE! tour (S2BN Entertainment) to various seasonally-based campaigns for PBS KIDS and more.
Tringali maintains close relationships with numerous parenting media contacts throughout the mom and dad blogosphere, regional parenting publications and beyond. Her efforts have consistently resulted in timely coverage across a host of the most popular and influential mom blogs, parenting websites, regional parenting outlets and target-market newspapers. Tringali also helps further the needs of the agency and its clients with her knowledge of the constantly-evolving social media space.
In addition to helping to expand press attention and positive buzz for some of the agency’s clients, Tringali is responsible for maintaining the firm’s media lists and facilitating regular press updates, coverage reports and presentations among other key administrative tasks.
Prior to joining Grand Communications in May 2009, Tringali assisted the team at a boutique NYC-based public relations firm specializing in non-profits, where she played an instrumental role in securing press coverage for clients in and around the Tri-State area.
Tringali’s experience also includes internships in editorial, marketing and promotions at Hearst’s Marie Claire and CosmoGirl!, as well as writing for Austin Monthly and the Westlake Picayune, a newspaper in her hometown.
Tringali is a Pforzheimer Honors College and Cum Laude graduate of Pace University, from which she holds a B.A. in Communications Studies.