Adam Fenton is a Senior Strategist of Grand Communications, specializing in developing effective publicity campaigns and initiatives and garnering key media attention for the firm’s clients in the entertainment and licensing arenas.
A dynamic, hard-hitting communicator, Fenton has been a force in entertainment PR for more than 20 years. He is equally adept at building and leveraging relationships with the most powerful media professionals in the world and helping to guide the strategic direction for media conglomerates, video game publishers, motion picture studios, and other companies in film, television, consumer products and digital entertainment – from Fortune 500 businesses to start-ups. Fenton helps ensure a strong strategic approach and aggressive media relations program for every campaign. He has demonstrated a keen understanding of mediarelations and social media to achieve maximum impact for product launches and brand initiatives and to get above the “noise” at some of the world’s largest consumer and industry trade shows and events.
Fenton joined the Grand Communications team in 2012 after serving 13 years as the head of the NY office for a leading entertainment PR agency. Throughout his career, he has orchestrated publicity campaigns for some of the world’s highest-profile companies and brands, including Lionsgate, Nickelodeon, Marvel, Guinness World Records, BBC America, Scholastic Media, 4Kids Entertainment, Konami, Machinima, YouTube, LIMA, Electronic Arts, Sega, 2K, Pokemon, HBO, Cartoon Network, 20th Century Fox, ESPN, NFL and many more.
Fenton graduated from Lehigh University with a B.A. in Journalism. Following his graduation, he served as the Sports Information and Marketing Director at Kean University in Union, NJ, where he was in charge of media relations for 16 varsity programs. He subsequently received his Master’s in Sports Management from the University of Texas, where he also served as the Sports Information contact for women’s track & field/cross country teams.